These two giants in the marketplace could make it exceedingly difficult for other manufacturers to make a go of it by just selling hardware. It aims to price its products as high as the market will bear, while Amazon is willing to sell its tablets as a loss leader, knowing it can make big (and perhaps better?) money selling apps and content. All of these device manufacturers must make their profits on the sales of tablet units.Īpple and Amazon, on the other hand, are able to sell apps, music, book and movie content for their devices as a second source of revenue.ĭespite these similarities, Apple has a very different marketing approach.
Most other players in the market have a limited market percentage, with perhaps the Samsung Galaxy Tab line as an up-and-comer. With the introduction of the Kindle Fire, we are seeing two different marketing theories in play. Heavy integration with Amazon’s cloud services, including Amazon Cloud storage.A seven-inch LCD Gorilla Glass display with 16 million color potential.However, it is priced much lower than its competitors. Perfekt um Smartphone, Tablet oder Kamera mit mehr Speicherplatz zu versorgen. Its inter-connectivity is limited to Wi-Fi, it has no 3G and it is limited to 8 GB of storage. Amazon bietet die schnelle MicroSD-Speicherkarte von SanDisk mit üppigen 256 GB gerade für 29,99 Euro an. The Kindle Fire lacks many of the features commonly found on more expensive tablets, such as embedded front- and back-facing cameras or microphones.
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